Design of 3D Sets for Products
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Learn to create advertising sets in 3D for Cinema 4D
When designing an environment for a product, the physical world presents some limitations to creativity that can be solved through the use of 3D: from budget problems to others related to materials and spaces. In 3D you can create without limiting your imagination.
This was what led Alejandro Herrada to found Ah. Studio, a studio specialized in 3D design with clients such as Nivea and Hatsu. In this online course, Alejandro teaches you his process to create publicity sets in a 3D environment using Cinema 4D.
Start by meeting Alejandro, who tells you about his beginnings in the advertising world, his influences, and some of Ah. Studio’s most important projects.
Before designing a set, learn how to analyze the client’s brief and create a mood board of your ideas. Then create sketches of your set and describe the idea of what you want to convey with it.
Time to use your camera to photograph the product from all angles, then use the photos as guides to set up your Cinema 4D file.
Move on to product modeling and the generation of materials before making the final render of your file.
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