Design of a Captivating Corporate Stationery Set
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Learn to design and produce a stationery set from the logo of a brand or company
The spirit of a brand can be reflected in multiple ways, and stationery is, without a doubt, one of the most interesting spaces where it is expressed. The visual and tactile surprise factor of design can generate a satisfying user experience.
In this course, learn to design stationery for a brand that captivates with its design using the working method of the Menta branding and packaging studio, recognized by Behance (Year in Review, 2017) and the magazines Étapes, Creative Boom, and Sample, among others, for its designs, in which simplicity and nostalgia meet.
Begin by meeting Laura Méndez, who tells you about her professional career, first as a freelancer and then as the founder of her studio. In addition, learn about her influences and the features of the projects that have most influenced her work.
Laura explains the importance of stationery in the digital age and the main differences between corporate and retail stationery. She also goes over the different types of printing and finishes that can be used for this type of project.
Learn a methodology to translate a logo into a complete stationery system, as well as the keys and secrets to making a good typographic selection and the ideal placement of each of the pieces.
Prepare the elements of the identity in a master file and learn about two ways to design stationery: with intuition and with a grid, as well as the advantages and disadvantages of each.
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