Design of Graphic Elements to Boost Your Brand
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Learn how to conceptualize and create graphic elements to give personality to your brand
So you’ve got a logo. Now what? Brands are like people, with a voice, character, and their own ideals; they interact and express themselves through diverse points of contact, and a logo is just the tip of the iceberg.
In this course, Lane Cope and Sofía Vargas—creative directors and founders of Heavy, as well as being true branding buffs—teach you all the tricks to create graphics that accompany your logotype to exploit your brand’s full potential. Using a logo, learn how to design a set of patterns, typographic compositions, labels, and symbols to create a brand that’s flexible, eloquent, powerful, and able to connect emotionally with its target audience.
Start by getting to know Lane Cope and Sofía Vargas’ work, the creative directors and founders of Heavy, who share their experience with clients around the world and their influences: books, blogs, and their favorite Instagram accounts.
Continue with an explanation of the differences between flexible identities and the logocentric ones. Analyze auxiliaries from various brands to identify styles and trends.
Next, discover some basic aspects of branding, advice on how to define your brand’s attributes, and translate them into a typographic selection of shapes and colors that complement your previously defined logo.
Once you have all the basics done, start to work on injecting life into your brand. From the planification of the necessary elements, to the sketch, and finally to digitizing and preparing your files.
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