Design of Kawaii-Style Characters
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Learn to create adorable characters inspired by Japanese culture
Azul Piñeiro and Carlos Higuera—illustrators, designers, and founders of Estudio Kudasai—are die-hard fans of everything kawaii and Japanese. Their love for Japanese culture is evident in their signature style, which has caught the eye of many brands and led them to work with clients such as Cartoon Network, Papumba, and Disney Latin America.
In this course, they teach you the secrets to kawaii-style illustration with a focus on character design. Learn to draw their facial expressions and anatomy by playing with body proportions and discover how to create adorable animals to design a brand’s mascot.
Begin by getting to know Azul and Carlos, who tell you about their work, influences, and experiences living in Japan. They also explain what kawaii means and what this style implies.
Move on to working with facial expressions and the emotions they convey before illustrating your first kawaii character from start to finish.
Azul and Carlos talk about lines, colors, patterns, and other resources that you can use to set the scene and create your characters.
Next, learn to design animal characters that stand on two hind legs or on all fours and discover what yuru kyara are: character mascots for brands, institutions, events, and regions in Japan. Wrap up the course by illustrating your own mascot for a brand.
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