Design Simple and Effective Visual Identities
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Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding
Want to build punchy branding campaigns that are full of character? If you want to break free from the shackles of the corporate sector and create brands with personality and attitude, this online course is for you. Learn to design visual identities alongside Paulina and Marcelo, the founders of Pánico Estudio.
They teach you to look for the essence of a brand and define a concept that is direct and free of any unnecessary embellishments. Explore the components involved in generating a powerful and authentic visual system before discovering their graphic design process the fun way, avoiding creative block and acquiring a style that breaks away from traditional branding.
Start by getting to know Paulina and Marcelo, the founders of Pánico and your teachers for the course. They talk about their professional backgrounds, some of their most influential experiences, and their biggest sources of inspiration.
Next, discover the secrets to understanding a brand and its strategy, as well as how to build a strong bond with the client to extract key information. Move on to your search for visual inspiration, create a mood board, and define a concept to establish a disruptive and authentic branding strategy.
Based on your typography selection, develop the logo and visual universe of the brand. Paulina and Marcelo then share their tips for avoiding creative block and help you assess the most powerful visual elements that convey your chosen concept.
Lastly, look at how to create a concise and visually compelling presentation for the client. Once your visual proposal is approved, learn to implement it across diverse applications and add it to your portfolio to attract potential clients.
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