Designing an E-commerce Brand Experience

What do customers look for in an e-commerce business? A product, of course, but they also want something more: a story. That’s why technology and storytelling have become the key ingredients for this type of business model.

In this course, Camilla and Enea, founders of the digital agency Adoratorio, teach you about brand commerce, a reinvention of the classic e-commerce concept that combines innovative technology with creative storytelling to deliver a unique user experience. Learn how to integrate brand strategy into UX design to develop a groundbreaking website, from the initial brief to the final presentation.

Begin by getting to know Camilla Zampolini and Enea Rossi, founders of Adoratorio, a creative digital agency specializing in high-impact digital products. Hear about their professional experience, discover the ins and outs of their agency and creative process, and see the reference models that have influenced them in recent years.

Next, Camilla and Enea explain their interpretation of brand commerce and show you a case study to give you ideas for your final project. Study the initial brief and the client’s needs and then structure your concept around a coherent and concise communication proposal.

Identify the target audience for your project by analyzing data and insights and using your creative instinct. Then, compile your ideas into a presentation and a mood board to paint a clear picture for everyone involved in the project, including the client.

Once you have all the pieces to the puzzle, it’s time to design your website, starting with the sitemap and how information is organized.
Learn about modular design and the grid system and why these are crucial to designing a digital product that combines functionality, creativity, and efficiency.