Digital Copywriting Fundamentals

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Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on April 25, 2024 7:51 am

Boost your organisation’s digital marketing presence by learning how to write engaging, search engine optimised digital content with this online course from the Chartered Institute of Marketing.

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Who is the course for?

This course is designed for anyone wanting to understand the fundamentals of digital copywriting.

It’s particularly suitable for those working in digital, brand, or marketing communications, or anyone wanting to pursue a career in marketing or copywriting.

What will you achieve?

By the end of the course, you‘ll be able to…

Describe the different types of digital content

Develop your ability to write for social media

Create content for websites and landing pages

Develop strong CTAs

How to write for SEO

Develop email copywriting techniques

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