Digital Copywriting Fundamentals
Boost your organisation’s digital marketing presence by learning how to write engaging, search engine optimised digital content with this online course from the Chartered Institute of Marketing.
Who is the course for?
This course is designed for anyone wanting to understand the fundamentals of digital copywriting.
It’s particularly suitable for those working in digital, brand, or marketing communications, or anyone wanting to pursue a career in marketing or copywriting.
What will you achieve?
By the end of the course, you‘ll be able to…
Describe the different types of digital content
Develop your ability to write for social media
Create content for websites and landing pages
Develop strong CTAs
How to write for SEO
Develop email copywriting techniques