Digital Marketing 101 for Entrepreneurs and Freelancers

Having a predefined digital presence is essential to reach your business goals. Economist, journalist, and digital marketing expert Gabriel Perelman, who’s collaborated with Google, EnviaFlores, and Síclo, teaches you all the steps to follow to boost your brand with digital marketing.

In this course, learn how to define your perfect marketing strategy step by step. Establish your objectives and identify your audience in order to choose the best marketing channels to grow your business.

Get to know Gabriel Perelman as he talks about his background and career in the world of digital marketing. He also shares his main influences and sources of inspiration.

Begin by taking a look at the key digital marketing concepts and their advantages over more traditional strategies. Explore what a target audience is and establish a series of objectives for your business. Then wrap up the first part of the course by discovering what a conversion funnel is and how to define each of its stages.

Next, develop different marketing channels and learn about the users’ actions and behaviors to influence them using SEO, social media, CRM (email marketing), and paid marketing. Gabriel also gives some tips to help followers fall in love with your brand.

Move on to look at performance metrics to measure the success of your activities and how to devise an optimization plan.