- 10%

0
Certificate

Paid

Language

Last updated on February 8, 2025 9:55 am

Gain essential skills in digital marketing, including SEO, SEM, web analytics, and AI applications. Prepare for a promising career in this growing field.

Add your review

What you will learn

  • How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
  • How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
  • How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
  • How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
  • The job outlook for digital marketing professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. (ZipRecruiter)
  • Career opportunities as a Marketing Analyst, Digital Marketing Manager, or Account Executive among others Salary range from 54k-110k per year (Glassdoor)

Program Overview

Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well as significant skills in data analysis.

This program will prepare you for the future of marketing and arm you with the most critical tools and skills to drive value at your company. You will learn the key marketing skills most in-demand today, including: omni-channel marketing, marketing analytics, social media strategy, online advertising, and AI approaches to customer value analysis.

Designed by world-renowned marketing professors at Maryland Smith, home to some of the strongest marketing researchers and teachers in the world, this Professional Certificate in Digital Marketing from the University of Maryland develops the digital marketing acumen you need to take advantage of the explosive growth and rapidly evolving marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from Maryland Smith, you will be future ready.

Courses in this program

Fundamentals of Digital Marketing

    Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.

Digital Marketing Analytics: Tools and Techniques

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

Online Advertising & Social Media

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.

Digital Customer Analytics

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.

Job Outlook

  • The job outlook for digital marketing professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. (ZipRecruiter)
  • Career opportunities as a Marketing Analyst, Digital Marketing Manager, or Account Executive among others Salary range from 54k-110k per year (Glassdoor)
  • User Reviews

    0.0 out of 5
    0
    0
    0
    0
    0
    Write a review

    There are no reviews yet.

    Be the first to review “Digital Marketing”

    ×

      Your Email (required)

      Report this page
      LiveTalent.org
      Logo
      Skip to content