Digital Marketing

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Last updated on June 20, 2025 7:53 am
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What you will learn

  • How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
  • How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
  • How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
  • How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.

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