Digital Marketing
- 10%
Last updated on June 7, 2026 3:29 pm
What you will learn
- How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
- How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
- How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
- How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
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