Digital Marketing Fundamentals

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Last updated on June 6, 2026 3:07 am
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What you will learn

  • How marketing creates value and can influence perceptions, purchasing and loyalty
  • How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
  • Conduct a competitor audit and analysis
  • Understand why digital marketing matters today and changes in the digital landscape
  • Develop your own digital marketing strategy

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    Digital Marketing Fundamentals
    Digital Marketing Fundamentals
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