Digital Marketing Fundamentals: Social Media Strategy
Learn the fundamentals of Social Media Marketing and gain more trust with your customers through Social Proof. Set SMART goals and track the right metrics to ensure your efforts are working. Learn from your competition and efficiently use earned, owned, and paid media on social networks. Perfect for marketing beginners wanting to avoid rookie mistakes.
What you’ll learn
- Learn about Social Proof and how to build a community on Social Networkds
- Understand the fundamentals of Social Media Marketing
- The difference between Earned, Owned and Paid Media
- How to create Personas
- Branding Fundamentals
- SMART Goalsetting on Social Media
This crash course is based on the best-selling german Social Media Marketing course of all time and will teach you all you need to know about creating a Social Media Marketing Strategy.
After learning the fundamentals, we’ll take a deep dive into Social Proof, which allows you to gain more trust with your customers and prospect. After I teach you this essential concept, we’ll look at how you can create more of it for your company or yourself.
This course will help you set the right goals for your social media marketing campaign by teaching you about SMART Goals and the importance of tracking the right metrics to know if your efforts are working.
You will also learn how to do a competitive analysis on Social media to know who your competition is and how you can learn from their mistakes and incorporate their learnings into your strategy.
Finally, we’ll talk about the different types of media on social networks and how we can efficiently use different kinds of content. This is where we get to know the difference between earned, owned and paid media.
This course is meant for everyone that wants to learn the basics of successful social media marketing and is based on our best-selling german marketing courses, which have sold more than 50.000 times. So if you want to learn how social media marketing works while avoiding rookie mistakes, then this course is the right one.
Who this course is for:
- This course is aimed at marketing beginners who want to learn more about Social Media Marketing
User Reviews
Be the first to review “Digital Marketing Fundamentals: Social Media Strategy”
You must be logged in to post a review.
There are no reviews yet.