The Branding of Culture – Online course
Explore how cultures are marketed and branded, and the effect this has on cultural identity, with this free online course from the University of Leeds.
Who is the course for?
The course is for anyone with an interest in the concepts of culture and interculturality, you don’t need any previous experience.
This course is also ideal if you are working in business, you are preparing to move to a different country for work or study or you work with groups of people from different cultures to yours. By completing all aspects of the course you will have achieved 14 hours of CPD time.
What will you achieve?
By the end of the course, you‘ll be able to…
Explore how national and regional identities are exploited to market goods and services
Investigate the effects of using national identity to market products
Compare the ways in which globally available products are localised for different markets
Evaluate how soft power is derived from the spreading of cultural products and practices
Assess the extent to which globalisation facilitates cultural imperialism
Discuss the reasons for adapting products for local cultures