Digital Marketing in Perspective
Understand the role of digital marketing, latest trends, and how it can help you achieve your organisational objectives with this online course from The Open University.
Who is the course for?
This course is designed for anyone who would like to increase their awareness and understanding of digital marketing. You don’t need any prior digital marketing knowledge, although any work experience will help contextualise and enhance your learning.
What topics will you cover?
What is digital marketing?
Growth in digital adoption and constant change
Audience attention and noise
Technology driving change and innovation
Latest trends in digital marketing
Focussing on objectives and the user journey
×
