Digital Marketing Strategy for Social Media

As head of digital content for the agency 14 septembre, Vincent Roméo handles data as well as storytelling. He knows better than anyone: social media is an enigmatic universe that can be a tough nut to crack. But with a little creativity and experience, it’s not so difficult to create unforgettable social media strategies.

In this online course, he teaches you how to boost your visibility on social networks. Study all platforms and get to grips with many different tools, from SWOT and editorial planning to tracking your performance. Ready to get started?

Begin the course by getting to know Vincent Roméo. He tells you about his blog and agency, along with the creative personalities that inspire him on a daily basis. Do you have any inspiring tales to share with him?

Next, assess your presence on social media. Vincent introduces you to the concept of e-reputation and shows you how to dissect your content as well as that of your competitors. Learn how to set goals and create a SWOT analysis—a matrix representing your strengths and weaknesses.

Then build an editorial plan to roll out on all your networks. Think about the message you want to get across and discover that the real challenge is finding the right tone and the right format at the right time. Finally, look at which type of platform to use according to your objectives.

Once you have thought about your strategy, it’s time to strengthen your online community. Vincent gives you some community management tips to interact with your audience and some easy-to-implement tools to grow it. Finish up by learning how to analyze your performance. Now you have all you need to stand out on social media!