Digital Skills: Web Analytics

Who is the course for?

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. If you want to learn the basics of web analysis, as well as how to use Google Analytics, this is the ideal opportunity. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

What will you achieve?

By the end of the course, you‘ll be able to…

Describe what analytics is

Explain why analytics is important for business

Identify the different types of analytics including descriptive, diagnostic and prescriptive

Describe the various web analytics processes and metrics used to measure online success

Describe the segmentation process and explain why it is a useful analytical technique

Identify the challenges faced by businesses in getting the right data