Directing Low-Cost Music Videos
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How to produce and film a professional video with few resources
Juanma Carrillo has created ads for international brands and clients such as the Community of Madrid and the FIRE!! cinema festival in Barcelona. However, it’s in music videos that he finds the freedom he seeks to convey everything that inspires him. Good examples of this include the trilogy of video clips Premeditación, Nocturnidad y Alevosía that he directed for La Bien Querida and Ataraxia, which he directed for La Casa Azul.
To make a video clip, you must think in images while considering the tempo, rhythm, and lyrics of a song. What’s more, you often need to adapt to budget constraints and tight deadlines. In this course, Juanma teaches you the entire process of creating low-cost music videos from beginning to end, including storyboard creation, pre-production, filming, and editing.
Begin by learning about Juanma’s work and trajectory in the audiovisual world. He also tells you about his influences and the professionals he admires.
Next, he talks about the importance of visual documentation, revealing some of the sources of inspiration he uses to create dossiers to present to clients before creating a video.
Juanma shows you what materials are needed to carry out this type of project.
During the pre-production phase, he talks about the importance of good casting, location scouting, and how to translate all the specifications into a technical script based on references, which can help you to create the call sheet.
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