Disciplined Approach to Social Entrepreneurship

What you will learn

• summarise the importance of social entrepreneurship
• explain how social entrepreneurships differ from traditional entrepreneurships
• use design thinking to generate solutions for a social problem
• delineate the characteristics of effective social entrepreneurs
• explore the different types of social entrepreneurships including structures and business models, and
• apply the disciplined entrepreneurship approach from ideation to developing the product plan
• identify the key features of social entrepreneurship
• differentiate between social entrepreneurship and traditional entrepreneurship
• identify the key motivations of social entrepreneurs
• describe the importance of social entrepreneurships in relation to consumers, communities and societies
• identify the key stages of design thinking
• understand the role of design thinking in entrepreneurship and social innovation
• use design thinking to generate solutions for a social problem
• create valuable specificity through market segmentation and defining a beachhead market
• develop an end user profile using multiple personas who share your values
• calculate your potential total addressable market
• define the customer experience directly related to the product or services you are providing
• quantify the unique value you bring to your target customer using use-case diagrams
• map the process needed to acquire customers/end users
• develop a business model that incorporates your social values
• determine how you will overcome common obstacles in getting your product/service adopted by customers
• identify and test key assumptions in the business model

Program Overview

This course will benefit individuals who are passionate about social justice and creating social impact with a view to transforming the lives of the underserved. From social entrepreneurs, to those employed in a not-for-profit, and entrepreneurs who value corporate social responsibility/sustainability within a business/government, this course will allow you to gain the relevant knowledge, tools and skill-sets to further your passion for social change.

Throughout the course, there is in-depth interviews with four successful social entrepreneurs, Selco in India, Friendship in Bangladesh, Edible Garden City in Singapore and Greenbatch in Perth, Australia. Each of these social ventures has a clearly identifiable social mission and they have generously shared insights as to how they balance social aspirations with financial viability and how they have achieved scalabilty whilst minimising operational costs.