Editorial Photography from the Art Director’s Perspective
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Develop a creative concept for a photoshoot and bring it to life on set through styling, posing and photography techniques
Leading your own photography project from start to finish is an opportunity to express your unique creativity. This is the specialty of photographer and art director Lauren Naylor Orso who has worked with numerous brands around the world, including Prada, British Vogue, and Levi’s.
In this course, she shows you how to work as both a photographer and an art director. Learn to develop a creative concept deck, manage your own shoot, and edit your photographs using Photoshop and Lightroom. Explore everything from lighting, props, and camera angles, to outfit styling, selecting your crew, and establishing your own unique look.
Meet photographer and art director Lauren Naylor Orso. She shares the journey to becoming a photographer and art director, along with the work of fellow photographers who have influenced how she views the craft.
Explore different places to find inspiration for ideas. Learn how to develop your ideas and translate them into a concept deck of mood boards for style, set design, and more. Discover your own personal aesthetic and how to build on it, then learn how to select the right crew for your photoshoot. Get familiar with the equipment and materials used for the final project.
Prepare your set and start shooting! Use your concept deck as guidance for styling the set for your photoshoot, including lighting and props. Select a collection of looks for your model, considering outfits, hair, and make up. Lauren gives you a step-by-step guide to working with props, camera angles, poses, and more.
Select your final photos and edit them using Lightroom and Photoshop. Lauren discusses how to build your portfolio, work with commercial and editorial clients, and ways to approach each of them. To finish the course, hear her tips on using Instagram as a tool for sharing your work.
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