Editorial Strategy for Unique Branded Content
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Discover the secrets of successful branding by creating a compelling editorial line and original content for social media
Have you ever heard of a branded content manager? It’s a career that sits at the crossroads between marketing, writing, and production follow-up. It’s also the happy place of Morgane Escoffier—head of editorial content at Ogilvy Paris. She knows how to anticipate trends better than anyone as well as how to tell original stories with the power to generate lots of buzz about your brand.
In this online course, learn all there is to know about creating an editorial line and branded content. Discover that authenticity and originality are key and find out how to write a mission statement and create content for social media. Are you ready to tell some great stories?
To begin, Morgane introduces herself and tells you about her background in communication and branded content. Check out her sources of inspiration and some of the photographers who have influenced her over the years.
Moving on, look at what an editorial strategy is, starting with the notion of branded content. Do you know why it is essential to master it? Morgane talks about three fundamental ingredients for a successful editorial line and shows you how to analyze your market to publish your stories at the right time and in the right place.
Now it’s time to get down to work! Start by establishing your tone, which is how you’re going to express yourself. Morgane gives you some simple tips to avoid any nasty surprises. Now you just have to start writing your editorial line (the text that introduces your brand) and your Instagram posts!
As a bonus, Morgane teaches you how to approach influencers and create a newsletter on Mailchimp. Now you’ve got all the skills needed to showcase your brand with unique content that reflects you perfectly.
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