Email Marketing: Create a Strategy with Mailchimp

Sending a newsletter is like knocking on someone’s door: if that door opens, we have to be ready to captivate the person on the other side by offering relevant, useful, and personalized information. In this online course, digital strategist and Mailchimp Pro Partner Alessandra Farabegoli teaches you how to build a winning email marketing strategy.

Under her expert guidance, learn how to leverage the features of Mailchimp’s free plan to craft engaging newsletters tailored to your target audience. Discover how to develop high-impact campaigns, grow your mailing list, and promote your project, whether personal or professional. Ready to win over your audience and make spam a thing of the past?

Get to know digital strategist Alessandra Farabegoli as she tells you a bit about herself and her professional career, from biology to email marketing. She also shares the people and projects that inspire her work.

Discover what makes email a must-have marketing channel before covering key concepts of email marketing itself, such as mailing lists, privacy, campaigns, and automations. Then, immerse yourself in the Mailchimp universe.

Start asking yourself the right questions to build a well-thought-out and engaging email marketing strategy, such as what your objectives are, who your target audience is, and what resources you have available. Find out how to make your strategy work long-term, grow your contact list, and set up a marketing calendar.

Next, Alessandra teaches you how to use a template to design your newsletters and DEM content. She also shares some advice on writing compelling copy and how to arrange the text and images for an eye-catching email. Wrap up the course by creating a series of welcome messages for new subscribers and learn how to read campaign reports to track its performance.