Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
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In this session, Edward Amoroso delves into the 26 tips that every leader should know about the perception of cybersecurity products pre- and post-sale.
Course Description
Every business needs improved cybersecurity, but that doesn’t mean it’s something that sells itself. In fact, many businesses see cybersecurity as a cost rather than an investment that has returned value. Leaders should be able to communicate the benefits of improved cybersecurity from a business perspective, but some cannot and often may not consider what goes into marketing and selling cybersecurity products and services.
Every business needs improved cybersecurity, but that doesn’t mean it’s something that sells itself. In fact, many businesses see cybersecurity as a cost rather than an investment that has returned value. Leaders should be able to communicate the benefits of improved cybersecurity from a business perspective, but some cannot and often may not consider what goes into marketing and selling cybersecurity products and services.
Module 1: Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
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