Entrepreneurship: From Business Idea to Action

Who is the course for?

This course is designed for refugees, displaced people and the communities supporting them in the MENA (Middle East and Northern Africa) region who wish to study an entrepreneurship or business related course at a university in English.

It has been created as part of the PADILEIA project, which aims to increase access to higher education and employment.

This course will also be of interest to anyone looking to start their own business and develop their knowledge of entrepreneurship.

It will be helpful for those looking to improve their English language vocabulary and communication skills in a business setting.

We recommend learners have a minimum of CEFR B1 (Common European Framework of Reference for Languages) to get the most from this course.

What topics will you cover?

How to understand yourself as an entrepreneur, and create a self-development plan

Sources of business ideas and inspiration

The business idea and how to develop it, including: the business model canvas

the minimum viable product

the value of having a mentor

resource requirements

raising finance

Pitching skills and tips

communication and language skills

The Entrepreneurial Ecosystem, including leadership and management

using feedback for development

family business models

working in a team

customer service

networking’ marketing basics.

Putting plans into action: the action plan, thinking long term about your enterprise and using resources for continuous development.