Explore and Understand the Gaming Industry
Dive into the world of gaming and discover how to use it to boost your marketing and creative prospects with this online marketing course from D&AD.
Who is the course for?
This course is designed for creatives that want to tap into the power of gaming for their communications, marketing, and advertising.
Whether you’re a designer, brand builder, or business owner, this course will guide you through how to harness gaming and use immersive storytelling to enhance your audience connection.
If you want to further your knowledge, you may be interested in these courses from the same provider. They feature similar subject matter and share the same overall learning outcomes:
How to Understand the Gaming Audience
How to Create Everlasting Experiences Through Gaming
What topics will you cover?
The gaming landscape
Understanding the metaverse
Engaging with your audience
A brand’s place in the gaming world
Developing better creative briefs
What will you achieve?
By the end of the course, you‘ll be able to…
Explore the breadth of the gaming industry
Assess where your brand or creative communications are best placed to engage with gaming communities
Reflect on the growth of gaming and what it means for your current and future audience
Compare successful creative activations in the gaming landscape and what this means for your advertising, marketing or communications
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