Explore Retail Management and Marketing
Learn about retail management to grow your brand and boost sales by employing simple merchandising and marketing techniques covered in this management course.
This course teaches you about essential but non-obvious facets of the retail industry, including marketing, merchandising and distribution. We show you techniques to rack up impressive sales in a retail environment, from savvy pricing that increases foot traffic to effective in-store marketing. Whether you run your own small business or work for a large company, this course in retail management can boost your sales skills and career.
What You Will Learn In This Free Course
Merchandising and Distribution
In this module, learn about retail merchandising and what it entails. Then, learn how retailers can determine the price of an item. Next, learn about visual merchandising, how it can affect sales, and the principles of design. Lastly, learn about the flow of goods and services from production to sale.
Retail Marketing
In this module, learn about the meaning of retail marketing and what it entails. Learn about the retail marketing mix, or the 4 P?s. Furthermore, learn about communication in retail. Lastly, learn about merchandise planning and how retailers can calculate how much stock to buy.
Course assessment
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