Fileteado Porteño: Illustration and Ornamentation of Posters
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Learn to design and paint a poster with a traditional art technique from Buenos Aires
Alfredo Genovese, a painter and teacher specialized in the filete porteño technique applied to packaging, advertising, body painting, and tattoos teaches you what exactly this style is and how to make a poster from start to finish with this technique.
Learn about the history of the filete technique and its applications, draw its main iconographic elements, and discover the rules that govern the design of this traditional painting technique with synthetic enamel and long-haired brushes.
Begin by learning more about Alfredo Genovese’s work and influences as well as his fileteado teachers outside of the fine arts university department.
Next, learn about the design rules of fileteado, how to draw the main elements or shapes for its composition, how to apply volume and long-haired brushstrokes, and how to prepare the support and apply a base color.
Now it’s time to get down to work and start painting. Start with the flat colors and the letters of the filete design, paint in the lighter areas, prepare the Yapan (semi-transparent mixture used to paint the shadows), and apply the shadows and highlights.
Finally, Genovese gives you some tips on finishing your piece with varnish and digitally editing your poster.
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