Free Strategic Planning Tutorial – Brand Profile, Range Architecture and Extension in FMCG/CPG
Learn about 3 fundamental branding tools: Brand Profile, Range Architecture, and Range Extension. Discover how marketers and brand managers can use these tools to strategically position their brands and expand into new markets. Ideal for FMCG/CPG marketers seeking to enhance their brand management skills.
Learn about 3 fundamental branding tools:
– Brand Profile: a summary of the brand positioning.
– Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
– Range Extension: the extension of a brand name in different and new categories/markets
What are the tools?
Why do we spend our time in working on them?
How do we use?
How to plan them?
Who this course is for:
- marketers
- FMCG / CPG marketing
- brand managers
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Free Strategic Planning Tutorial – Brand Profile, Range Architecture and Extension in FMCG/CPG
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