Fundamentals Of Digital Marketing

In today’s world, digital marketing is the most effective and popular kind of advertising. It’s really about connecting with customers through digital channels such as search engines, social media, email, and more. The curriculum of the “Foundation Course In Digital Marketing” will ensure that you master the art of digital marketing by reaching out to your target audiences in a more effective way by using a variety of digital platforms, engaging and impressing them to convert as your customers. It aids in the development and management of marketing strategies for your business’s website.

The contents of the course are as follows:

1 Basics of Marketing

2 Basics Marketing Process

3 what is Digital marketing, it’s evolution

4 Role of Search Engines

5 Future of Digital Marketing

6 Difference Between Traditional and Digital Marketing?

7 Understanding the Digital Marketing Process

8 The Importance of Digital Marketing

9 Objectives of Digital Marketing

10 Some Key Concepts Of Digital Marketing

11 Digital Marketing Advantages For Businesses

12 Customer Benefits of Digital Marketing

13 Digital Marketing’s Five Most Important Elements

14 Digital Marketing’s Disadvantages And Limitations

15 Digital Marketing Channels Such as

Search Engine Optimization (SEO),

Pay Per Click (PPC),

Email Marketing,

Social Media Marketing,

Affiliate Marketing,

Content Marketing

16 Choosing The Best Digital Marketing Channel

17 Digital marketing’s legal and regulatory obligations

18 Planning And Strategy For Digital Marketing (S. M.A.R.T Goals of Digital Marketing)

19 Audit Your Existing Digital Marketing Strategies

20 The Future and Scope of Digital Marketing (for Students, Professionals, And Companies)

21 Benefits of a Career in Digital Marketing

and

Quiz

References:

1. Digital Marketing: Strategy, Implementation & Practice   (Dave Chaffey & Fiona Ellis-Chadwick)

2. The Power of Visual Storytelling (Ekaterina Walter)

3. Convert!: Designing Websites For Traffic and Conversions (Ben Hunt)

4. The Social Media Bible: Tactics, Tools, & Strategies for Business Success (Lon Safko)

5. Global Content Marketing (Pam Didner)

6. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and

Create Radically Successful Businesses (Joe Pulizzi)

7. You’re My Favorite Client (Mike Monteiro)

8. All Marketers Are Liars (Seth Godin)

9. Youtility: Why Smart Marketing Is About Help Not Hype (Jay Baer)

10. The Big Data-Driven Business (Russell Glass & Sean Callahan)

Who this course is for:

• Early Or Mid-Career Career Executives From The Domains Of Sales, Marketing, Advertising, Public Relations| It Professionals (With Basic Understanding Of Marketing) | Entrepreneurs| All Those Who Are Looking For a Career Shift To Digital Marketing