Fundamentals of Google Analytics 4

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Paid

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Level

Intermediate

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Free

Last updated on May 5, 2026 3:17 pm

Earn your Google Analytics certification and learn how to measure traffic on your websites or applications and generate reports you can use to boost engagement.

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This course will discuss the Google Marketing Platform and what services it offers to its users. Explore in detail all the benefits, features and functions of Google Analytics. This course will also provide a detailed overview of some of the advanced topics in Google Analytics. We will go through important areas like Google BigQuery, Google Tag Manager, Google Adwords, Exploration, Reports, and so on. Don’t delay. Register today!

What You Will Learn In This Free Course

  • Describe what the Google Marketing P…
  • Summarise the difference between Goo…
  • Outline differences in the admin pan…
  • Describe what Tag Manager is and why…
  • Describe what the Google Marketing Platform is and what services it offers to its users
  • Summarise the difference between Google Analytics 3 and Google Analytics 4
  • Outline differences in the admin panel between UA and GA
  • Describe what Tag Manager is and why we use it with Google Analytics
  • Explain how to create a demo account and set up a dual parallel Google Analytics account
  • Summarise different types of reports we can use in Google Analytics
  • Outline the functions of Google BigQuery and what role it plays in Google Analytics
  • Explain the purpose of Google Adwords and how it can be used together with Google Analytics
  • Introduction to Google Analytics

    In this module, we will discuss what the Google marketing platform is and what services it offers to its users. Next, we will explore all the benefits, features and functions of Google Analytics in detail. Moreover, we will also discuss the difference between google analytics 3 and google analytics 4.

    Advanced Topics with Google Analytics 4

    This module will provide a detailed overview of some of the advanced topics in Google Analytics. We will go through some important areas such as Google Bigquery, Google Adwords, Exploration, Reports, etc. In addition, we will explore some demo accounts to understand the practical application of these features in Google Analytics.

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      Fundamentals of Google Analytics 4
      Fundamentals of Google Analytics 4
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