Fundamentals of Memorable Brand Naming
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Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company’s values
Successful branding starts with a strong name, and coming up with that name requires a careful balance of creativity and analytical thinking. Branding consultant and professional namer Rob Meyerson runs his own consultancy and has worked with clients around the world including Adobe and Disney. He’s also written a book, Brand Naming, in which he shares his expertise.
In this online course, Rob teaches you the process behind generating memorable brand names. Discover the fundamental elements to consider as part of your creative process, and learn to help brands stand out through innovative naming. What’s in a brand name? Everything! Choose yours and watch your business grow.
Begin the course by getting to know brand consultant Rob Meyerson. Discover how he went from a career in academia to starting his own brand strategy and identity consultancy, along with the influences that inspire him.
Dive into the fundamentals of brand naming, beginning with why names matter. Then discover the key elements that make a brand name successful, from meaning to adaptability. Look at the different types of brand names that exist before getting an overview of the process involved in creating one.
Explore a brief and use it to generate your initial list of names, using what you’ve learned from the course so far. Then dive deeper into the ideation process, expanding on your suggestions to compile your completed list of names in preparation for sharing.
Rob shows you how to narrow down your list of ideas to create a presentation, which includes the original brief, the psychology of brand names, your chosen ideas, and more. He also shares the dos and don’ts of presenting, as outlined in his book.
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