Global Marketing: Adaptation vs Standardisation
Explore the advantages and disadvantages of product adaptation vs standardisation in global marketing strategies with this course from Coventry University.
Who is the course for?
This course is for anyone interested in global marketing and the process of product adaptation. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.
If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:
International Marketing: Definition and Strategy
International Marketing: Cultural Factors
International Marketing: Selection and Market Entry Strategies
International Marketing: Challenges and Opportunities
What will you achieve?
By the end of the course, you‘ll be able to…
Explain the strengths and weaknesses of both product adaptation and standardisation
Explore real life examples of standardisation vs adaptation
Reflect on concepts of global consumers/ cosmopolitan consumers
Assess the impact standardisation/ adaption has on the marketing function