Global Marketing: Adaptation vs Standardisation

0
Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on May 24, 2024 5:12 am

Explore the advantages and disadvantages of product adaptation vs standardisation in global marketing strategies with this course from Coventry University.

Add your review

Who is the course for?

This course is for anyone interested in global marketing and the process of product adaptation. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

International Marketing: Definition and Strategy

International Marketing: Cultural Factors

International Marketing: Selection and Market Entry Strategies

International Marketing: Challenges and Opportunities

What will you achieve?

By the end of the course, you‘ll be able to…

Explain the strengths and weaknesses of both product adaptation and standardisation

Explore real life examples of standardisation vs adaptation

Reflect on concepts of global consumers/ cosmopolitan consumers

Assess the impact standardisation/ adaption has on the marketing function

User Reviews

0.0 out of 5
0
0
0
0
0
Write a review

There are no reviews yet.

Be the first to review “Global Marketing: Adaptation vs Standardisation”

×

    Your Email (required)

    Report this page
    Global Marketing: Adaptation vs Standardisation
    Global Marketing: Adaptation vs Standardisation
    LiveTalent.org
    Logo
    Skip to content