Global Marketing Management
Learn about Global Marketing. Global events and competition affect almost all companies both large and small because most sell output to and secure supplies.
This free Online course on Global Marketing Management starts with why global marketing is imperative and how globalization of market leads to convergence or divergence. Global business comprises of a large and growing portion of the world?s total business. Today, global events, competition affect almost all companies both large and small. Most companies sell output to and secure supplies from foreign countries.
What You Will Learn In This Free Course
Globalization
In this module you will learn about globalization. We will also discuss global economic environment, regional trading arrangements and multinational corporation.
Global Marketing Management
In this module Global Marketing Management. Foreign exchange is the monetary mechanism allowing the transfer of funds from one nation to another. Learn about buyer behavior and consumer needs which are largely driven by cultural norms.
Global Marketing Research
In this module you will learn the political and legal systems are vital parts of a country?s business environment. Learn about the development of competitive strategy, market size assessment and new market information technologies.
Global Marketing Strategies
In this module you will learn the effect of information technology on global competition, the regionalization of global marketing strategy and how to go about doing competitive analysis, and the importance of timing of entry in a particular country and the exit strategies.
Global Marketing Management – First Assessment
You must score 80% or more to pass this assessment; Module
Global Pricing : Marketing Products and Services
In this module you will learn about global pricing, multinational diffusion and how to develop new products for global markets. Learn about global branding strategies and how to manage global product lines.
Communicating with the World Consumer
In this module you will learn how advertising gets affected by culture and various kind of creative strategies also how to coordinate international advertising. Learn about market entry options in sales force strategy.
Export and Import Management
In this module you will learn about free trade zones, International distribution channels and retailing. Learn also steps in processing an export order and how to organize for exporting.; Module
Emerging Markets and the Internet
In this module you will learn about how to go about organizing for global brand management and the life cycle of organizational structure. Learn also how to offer the right product mix is a major requirement to thrive in the emerging market.
Global Marketing Management – Second Assessment
You must score 80% or more to pass this assessment; Module
Course assessment
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