Google, Facebook, and Insta Ads for Business
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Grow your online business and boost your acquisition campaigns with the experience of two former Google and Facebook employees
In a world dominated by social media and endless swiping, online marketing can be increasingly tricky to navigate. Obtaining a strategic, global vision of online advertising can help boost your performance, and Étienne and Maxime from Welcome Tomorrow can show you how!
In this online course, learn how to grow your online business using Google, Facebook, and Instagram Ads. For the final project, create a ready-to-launch acquisition campaign. Whether it’s boosting your sales or increasing your online visibility, discover all the skills you need to succeed.
Start the course by meeting your teachers, Étienne and Maxime. They tell you about their time at Google and Facebook, as well as people and companies that inspire them in their work.
Get a brief overview of digital marketing and the tools for Google, Facebook, and Instagram Ads. Étienne and Maxime present the case study for the course and teach you how to define the targets and goals of your acquisition strategy.
Now explore Google Ads in more detail, discovering the different types of marketing campaigns that can be created on the platform and how to build your own. Your teachers refer to the case study and give you some practical advice.
Move on to Facebook and Instagram Ads campaigns, following the same method and using the Facebook Ads Manager advertising tool. Give your creativity free rein when it comes to setting goals for sales, interaction, and app promotion.
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