Graphic and Branding Experiences for Spaces
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Learn how to transfer the brand experience to a physical space
With the right strategy and techniques, a brand can awaken the senses and emotions of its customers. Costa Ricans Daniela Terán and Fabiano Vincenzi, founders of the branding studio Bosque, achieve this by taking brands beyond the two-dimensional, creating experiences through physical space. They have worked with global and local businesses, having collectively worked on over 100,000 square meters of space for different companies.
In this course, Bosque teaches how the world of branding can be transformed from an intangible to a tangible experience through the intervention of physical space. Through a strategic approach and the use of recognizable visual languages with distinctive voices, create brand experiences that go beyond the two-dimensional.
Start by getting to know Fabiano and Daniela, their journey, and some of their projects. They tell you how they focused on creating deep brand experiences and show you their biggest influences.
Learn about their point of view on branding, what Environmental Graphic Design (EGD) is, and how a “2.0 designer” can bring a brand to a new and interesting experience.
Before designing, it is important to understand the user. To do so, learn the ideal 3-part methodology: user, soul, and space. Each one helps you understand aspects of an EGD program, and through the design, you will achieve the perfect union between them.
Start your project! With what you have learned, develop a concept that unifies the whole project; this Big Idea allows you to create a graphic system that transmits the essence of the brand. Then, it’s time to sketch, taking into account the space, the user’s route, and different techniques and finishes.
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