Graphic Projects and Visual Solutions for Brands
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Learn to create a series of graphic pieces inspired by classic icons to transform a business, from the initial brief to the final images
If you want to redefine a brand concept and logo using a fun and conscious approach, then this online course is for you. With their creative and powerful methodology, arts collective SHN, who’ve produced work for brands like Nike, SESC, Facebook, and Vans, teach you to put together a graphic project from start to finish.
Throughout this online course, learn to produce a visual campaign for a brand or business, from analyzing the brief to the final artwork and on-site project implementation. Discover how to design visual solutions to revamp your business’ identity.
Start by getting to know Eduardo Saretta and Haroldo Paranhos from SHN, who tell you about their work and professional expertise. They also share their influences and the elements most present in their visual repertoire.
Now it’s time to discover SHN’s own methodology! Using a universal icon and a range of screen-printing techniques, reinvent the identity of a brand, product, or business. Begin by looking for graphic references and learn to thoroughly analyze a client brief.
Then put together a mood board and do your first sketches to get your creative juices flowing. Combine all your references with the technical data of your workspace to adapt your visual identity to the physical site.
Next, transform your design into a 3D model using Sketchup before vectorizing your icon and logo with Photoshop and Illustrator. Your teachers round out the course by showing you how to prepare the final artwork as well as the material to present to the client.
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