How to enter the US market?
Learn how to conquer the US market through an effective PR strategy. Discover the advantages of the US market and the important features of its development. Get practical information and specific recommendations from experienced experts in this online tutorial. Perfect for executives, PR managers, and entrepreneurs looking to build an effective PR strategy for their business.
What you’ll learn
- Learn how to conquer the US market through an effective PR strategy
- Discover the advantages of the US market and the important features of its development
- Learn the best ways to promote your brand in the US
- Identify ways to influence your target audience in the US
- Get acquainted with the typical mistakes made by new companies and you can avoid them in your activities
- Learn to identify your target audience
- Understand the basics of creating a target audience profile
- Understand the importance of localizing your PR strategy
- Create a Message Map for branding, copywriting and media outreach
- Learn what the “earned” media plan is
- Develop a media plan that aligns with your marketing goals
- Learn what US media love and hate, including real examples
- 5 tips for engaging with US reporters
- Learn to find the right approach for US press in a highly competitive market
- Hear expert opinions on how to make your content unique and interesting to the press
- Learn which communication strategies and tactics can help get your attention
- Overview of the top US publications media list of leading market players
- Get to know the PESO model for a successful PR campaign and apply it to your project
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Planning to enter the US market? Our experienced experts will help you formulate a step-by-step action plan to create your PR campaign.
Receive practical information and specific recommendations in this online tutorial as well as
a quick quiz for checking key points and
an activity task list to help you put into practice everything you hear
Our experts:
Carolyn Adams, founder at BlueRun Public Relations
Karen Swim, strategic partner at BlueRun Public Relations
Our course consists of the following sections:
Target audience
Message Map
Traditional Media
Media Relations
Pitching
Media list
PESO
Measurement
Who this course is for:
- Executives and leading experts of technology companies who plan to enter the US market
- PR managers and marketers of international companies who want to find new reserves to conquer the US market
- Entrepreneurs interested in building an effective PR strategy for their business
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