How to Hire a Digital Marketer – Best Practices with Eli Schwartz

Who is this сourse for?

This course is designed for businesses of any size looking to hire the best digital marketing talent. If you’re curious about compensation best practices for marketers or when to outsource and when to hire, then this course is for you.

What you’ll learn

Learn how to hire the best digital marketers for your business. Identify top candidates and understand compensation best practices.

Intro

Throughout this course, you’ll start by identifying when an ideal time is to hire a digital marketer based on your business’s needs. You’ll learn about budget considerations, compensation, and the overall hiring process.

Deciding to hire a digital marketer

When is the right time to hire a digital marketer for your business? In this lesson, Eli walks you through the thought process and helps you decide if hiring is the right decision or if outsourcing is the way to go.

Hiring process

From crafting a job description to making a hiring decision, and all the steps in between, this lesson details everything you need to know in order to make the hiring process a breeze.

Management

Once you hire a digital marketer, what does the management process look like? This lesson will walk you through onboarding, managing, and supporting your new hire.