How to Make and Capture Cosmetics Swatches for Beauty Brands
Learn the art of texture creation for cosmetics with different consistencies and choose suitable lighting for desired outcomes. Gain confidence in swatch and smear creation skills as a photographer or stylist. Experiment and create your own artistic textures, and lead stylists and photographers in the future. Perfect for content creators, product stylists, and photographers looking to expand their skillset.
What you’ll learn
- How to approach the concept of texture creation for cosmetics with different consistencies
- How to choose suitable, yet simple lighting for the desired outcome
- Gain confidence in your swatch and smear creation skill if you are a photographer, a stylist, or both
- Become able to experiment and create your own artistic textures, and lead stylists and photographers for the same in the future
When I began researching cosmetic swatches, I realised that there wasn’t enough material out there on the big web, to guide me through it. I had to experiment and figure out my own way to swatch creation. Hence, I thought this would be a great topic to create a class on. I’ve already experimented with techniques and figured out what works the best so you don’t have to.
A good lipstick smear is both- intriguing and satisfying. Creating swatches is an art that is actually a lot easier and FUN than it appears to be. This class is about simplifying that art.
I have tried to keep this class as simple as possible to enable even beginner stylists to pick this skill of swatch creation.
This class has been organised in the sequence of steps that I follow during swatch photography. This class is a step by step guide for learning about –
The material required for swatch creation
Setting up the space for swatch creation and photography
Simple techniques used in creation of smears as seen in popular cosmetics brands like Este’ Lauder, Urban Decay, Net-a-Porter etc.
How to create grouped swatches
Which lighting to use for swatch photography
How to photograph lipsticks
How to composite the photographed lipstick and smears together in photoshop
Tips
So let’s get started!
Who this course is for:
- Anyone aspiring or practicing to be a content creator for Instagram or Social Media
- Anyone aspiring to be a product stylist, especially in the fashion industry
- A beginner or practicing photographer looking to expand their skillset
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