How to start a business – Marketing strategy for beginners

In this course, you will learn the 5 steps to creating a successful business, side or full time, from determining your business idea to researching your market, strategizing, establishing an action plan and even the process of registering your business in the UK.

This is perfect for those who wish to learn about entrepreneurship, business and marketing management.

The course is structure as follow to enable you to mix theory & practice :

• Introduction to marketing strategy (the HISTORY)

• Step 1 = Define your business idea (the WHY)

• Step 2 = Understand your market (the NEED)

• Step 3 = Strategize your marketing (the SOLUTION)

• Step 4 = Implement your marketing strategy (the ACTION PLAN)

• Step 5 = Register your business (the LEGAL BITS)

Each section will contain a quizz to ensure you understood and learn about each fundamentals of each lecture.

If you got it wrong, I would recommend you to take the test again given that it is a very easy one.

The course will enable you to learn from each concept in a structured way to enable you to create your own business plan while learning.

• Intro:  in depth introduction about marketing strategy where you will learn the basic fundamentals of the marketing mix and how this will apply to your business

• Defining your business idea : this section will help you define what your business idea is really about and what is your overall purpose.

• Understand your market : your business idea will provide a solution based on a need, do you know in which market you will operate? who supply similar services or products? your consumer research is a critical pillar to your strategy.

• Strategize your marketing : this is the core of this course, you will learn about your branding, SWOT analysis, your marketing mix and targeting.

• Implement your marketing strategy : Understand what your business goal is on the long term to determine all your smaller goals to grow your business. What is your budget? what objective do you need to focus on to reach 80% of your results? With a business calendar you will be able to understand your plan for the next 3 years.

• Register your business : Highly relevant for UK people as structures and processes could be different in different countries. This section also contains some last bits & bobs about the admin related to creating a business officially.

That’s it ! Congratulations ! Within 5 steps you now own your business plan and are ready to activate to make your business an empire !

Who this course is for:

• Ambitious people who wish to start their own business but have 0 knowledge/ experience in marketing or business management.
• Beginners with an interest in marketing strategy.
• Ambitious people who dream to create their own side / full time business.