Human Factors in AI

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Last updated on May 16, 2025 10:47 pm

Learn how to develop AI-based products with a focus on human factors. Discover human-centered design, data privacy, ethical AI, and bias mitigation. Build AI systems that assist and automate decision-making. Gain the skills to identify and mitigate privacy and ethical risks in AI projects. Apply human-centered design practices for successful AI product experiences. Inspire model trust in users and augment human intelligence. Join Duke University’s AI Product Management Specialization.

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This third and final course of the AI Product Management Specialization by Duke University’s Pratt School of Engineering focuses on the critical human factors in developing AI-based products. The course begins with an introduction to human-centered design and the unique elements of user experience design for AI products. Participants will then learn about the role of data privacy in AI systems, the challenges of designing ethical AI, and approaches to identify sources of bias and mitigate fairness issues. The course concludes with a comparison of human intelligence and artificial intelligence, and a discussion of the ways that AI can be used to both automate as well as assist human decision-making.

At the conclusion of this course, you should be able to:
1) Identify and mitigate privacy and ethical risks in AI projects
2) Apply human-centered design practices to design successful AI product experiences
3) Build AI systems that augment human intelligence and inspire model trust in users

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