Illustrated Stationery: A Guide to Sell and Market Your Art
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Create your own line of stationery using your original artwork, and learn how to sell them online, to shops, and in person
Ever thought about transforming your artwork into products you can sell? Illustrator and author Jessica Roux, who’s created artwork for children’s books as well as for her own line of stationery, is here to teach you exactly how. She’s collaborated with clients like Adobe and Pottermore, and her work has been featured in major magazines like The New York Times and the Smithsonian.
In this online course, she shows you how to turn your original illustrations into a custom line of stationery and sell it to the world. Discover the logistics of setting up and running your own online shop, as well as how to market your products both digitally and in person.
Begin the course by getting to know Jessica Roux, her creative background, and how she built a successful career as a freelance illustrator. See some of her favorite projects and the influences that inspire her and the work she creates.
Get an introduction to product illustration and the different possibilities to guide you through building your brand. Then, cover key financial aspects, including how to budget for and price your products.
Move on to the creative part of the process and start working on your illustration. Sketch a series of cohesive elements, either manually or digitally. Learn how to refine them into a detailed composition before adding color. Put the finishing touches in Photoshop and see how to rearrange your artwork to fit printer templates.
Time to set up shop! Jessica walks you through the process and shares some invaluable tips on how to photograph your printed products and write engaging descriptions. She also demonstrates how to make an informative wholesale catalog or line sheet.
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