Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

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Last updated on March 6, 2026 8:35 pm

Discover the transformative ‘Value Creation: The Carlson-Polizzotto Method’ course by Northeastern University. Learn from industry experts who have revolutionized technology giants like Apple, driving the integration of Siri and HDTV. Enhance your organization’s value proposition and avoid business failure by identifying what your customers truly value. Join professionals from diverse industries and implement the Value Creation methodology to boost your strategic business initiatives. Unlock the power of your business’ value proposition with this unique short-form course experience.

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Welcome!

Partnering with Tech industry giants Curtis Carlson and Len Polizzotto, Northeastern University brings you “Value Creation: The Carlson-Polizzotto Method” a short-form course experience like no other.
Building careers by solving for the value proposition – Curt and Len are responsible for driving the integration of the software technology behind Apple’s voice command intelligent assistant and creating the standard for high definition television – now known to billions today as Siri and HDTV.
So why do more than 50 percent of businesses fail? It’s because they are not identifying what their customers value.
Watch Curt and Len coach 4 groups of professionals, each from distinctly different industries, tech, startup, education, and marketing, and learn alongside them as they use the Value Creation methodology to increase the power of their organization’s value proposition.
Evaluate the benefits of implementing a Value Creation practice that can impact your own strategic business initiatives so you can successfully create your business’ value proposition.

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    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation
    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation
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