Innovative Business Strategy
Learn the strategic process and how to implement it in your business. Identify different strategies, evaluate performance, and address weaknesses. Perfect for leaders and anyone interested in business strategy. Downloadable articles and case studies included.
What you’ll learn
- An Introduction to the strategic process
- Internal Business Analysis
- External Business Analysis
- Strategic Implementation and Management
This course is an introduction to the strategic process and why people refer to business strategy as a process. The answer to that is that it is never a once for all event, it goes on and on. There is a need to continually review strategic objectives because the environment is always changing. The purpose of strategy is to make a business fit into its environment. By achieving this, the probability that it will survive and prosper is enhanced.
In this course, we will explain what strategy is and how to use it in your everyday business, and how to recognize the different kinds of strategies.
At the end of this course, you will be able to:
1. Identify the different kinds of strategy
2. Tell the difference between business strategy and Strategic Management
3. Evaluate the performance of your products
4. Identify areas of weakness, that you can address in future strategies and their implementation
5. Explain the purpose of a human resource audit
6. Understand what is meant by financial analysis
7. Understand the cost and non-cost issues involved in raising and using various forms of capital
**With each lecture comes a case study, which you can use to practice and see if you understood that part of the lecture.
Each lecture has its own article which can be downloaded. **
Who this course is for:
- Leaders and leadership teams with business unit responsibility.
- And anyone who want to learn more about Business Strategy.
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