Internal Analysis – Business Strategy Course

Who is the course for?

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

You can enhance your learning experience by following related courses, designed by Coventry University:

An Introduction to Macro Environmental Analysis and Business Strategy

Competitor Analysis: From Business Level Strategy to Organisational Structures

Strategic Goals: How to Master Corporate Strategy

Strategic Planning: Target Markets and Business Decision-Making

What will you achieve?

By the end of the course, you‘ll be able to…

Discuss the nature and importance of internal analysis

Explain how tangible and intangible resources impact an organisation’s strategy