International Marketing Entry and Execution
Learn the essentials of International Marketing & Cross Industry Growth in this comprehensive course. Dive into consumer science investigation, B2C marketing, international market entry, targeting, positioning, product, promotion, place, and price. Discover innovative ways to excel in International Marketing with the 7S approach. Gain insights into cross-country and cross-industry innovation in marketing. Start your journey towards success today!
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter “S” and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
After you successfully complete this course learners will obtain the following outcomes:
(1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators.
(2) an understanding of how to enter international markets, select targets and position their brands.
(3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other.
(4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.
User Reviews
Be the first to review “International Marketing Entry and Execution”
You must be logged in to post a review.
There are no reviews yet.