Intro to Fashion Marketing and Retailing – Online Marketing Course
Explore the world of marketing and distribution in fashion and build successful strategies for the wholesale and retail level with this online course from Bloomsbury Academic.
Who is the course for?
This course is designed for anyone looking to learn more about marketing and distribution within fashion companies.
What will you achieve?
By the end of the course, you‘ll be able to…
Describe the promotional and marketing strategies and best practice used by fashion brand companies and retailers to sell merchandise to the ultimate customer
Identify different distributional methods, their characteristics, and their functions
Classify types of fashion retailers, the merchandise they sell, and their key features
Explain the significance of upcoming trends in fashion retailing and their impact on the industry
