Intro to Marketing: Omnichannel – Online Marketing Course
Explore different marketing channels, how to use each one to reach your campaign goals, and then test your marketing activities with the IDM.
Who is the course for?
This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.
It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.
You can develop your knowledge further with these courses, from the same provider:
Introduction to Marketing: Understanding your Customers
Introduction to Marketing: Fundamentals of Marketing
What topics will you cover?
The power of cross-channel marketing
Choosing your online channels
Choosing your offline channels
Testing your marketing activities
Testing in practice
Discovering campaign insights
Using campaign insights
What will you achieve?
By the end of the course, you‘ll be able to…
Determine the best digital and non-digital channels available to marketers
Get the most out of marketing channels, including email, social media, websites, print, telemarketing, radio and television
