Introduction to Conference Production and Management
Learn the essentials of organizing a successful business conference, from logistics to content creation, sales, and marketing. Gain insights into each role and steps to create, sell, market, and execute a great conference. Understand the financial aspects and budgeting to make a profit. Suitable for graduates, career switchers, and employees tasked with organizing events.
What you’ll learn
- Create, sell and market your own conference
- Learn all elements needed to organise a successful business conference from logisticts to content creation, sales and marketing
- Get a first hand insight into the vital aspects of each role and the steps to create, sell, market and execute a great conference
- Learn how to control your finances and budget to make a profit
In this Introduction to conference production and management we will cover the basics of conference management and production. You will get an overall understanding of the business and the different aspects to consider when creating a world-class conferences.
This course will teach you the difference between a conference and a summit, a keynote or a panel discussion and help you to understand the different venue options. It will also get you thinking about how to attract sponsors and delegates and much more.
At the end of this course you will have an overall understanding of the business and the different aspects to consider when creating a world-class conference. Interactive exercises unlock the passive knowledge and understanding you may have already gathered about conferences and help you turn this into tangible ideas.
Course Outline:
Business conferences – An introduction
Understanding the different types of conferences
Core elements of a great conference programme / agenda
Speaker, sponsors, delegates: Understanding different participant roles
Finding the right location and venue
A word about financial planning and budgeting
Downloadable bonus material
A course certificate will be issued to all who successfully complete the course.
This course includes six individual lectures and over 40 minutes of on-demand video. Additional courses are available and will cover conference production, marketing, sales, operations and finance.
Who this course is for:
- Graduates and young professionals looking for a job in the event/conference business
- Career switchers wanting to learn how to develop a conference business
- Employees who have been tasked with organising a company event or conference
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