Introduction to Content Design

Who is the course for?

This course is designed for people who are new to content design in government, or are interested in learning more about the profession.

What topics will you cover?

This course covers important content design principles. It is based on the Digital Data and Technology (DDaT) framework, and includes:

content design as a profession, including what content design is, what a content designer does and the skills they need

a focus on users, including accessibility, user needs, user research, journey mapping and prototyping

producing good digital content, including using plain English and structuring content to make it easy to understand and navigate

improving your content, including managing the content lifecycle, and how to use data to improve and iterate content and influence stakeholders

improving your career, including understanding the different roles within product teams and joining a content community

What will you achieve?

By the end of the course, you‘ll be able to…

Demonstrate the main skills and knowledge needed for user-centred content design

Interpret common data measures to make content decisions

Apply principles of accessibility to content design

Reflect on your own skills and professional development

Contribute to the content community by sharing your experience and insights